Who is the client?

I know what you’re thinking. How do I know you’ve written a blog for a marketing agency if you won’t tell us who they are? You’ll just have to trust me. And you can trust that if you want me to write an email journey for your brand and not tell anyone who you are, I’m gonna do just that. Your copy secrets are safe with me!

Why did they hire me?

While this marketing agency is super professional and highly regarded, they have a unique style and tone of voice that requires a creative approach. They saw that I’ve worked with plenty of other marketing agencies before, and hired me for my fresh approach and ability to replicate their unique style.

While they could’ve done this job themselves, it was clear that they’re so dedicated to their clients that they often don’t have the time to create their own content (don’t you hate it when that happens?)

How did I approach the project?

The team wanted some extra saucy win back emails with clickable subject lines. They’re a highly creative brand, so they wanted the emails to match their unique tone of voice and style. I decided to write these with a sort of missed-connection-dating theme. There was a bit of storytelling and humour involved, which works well for brands like this one.

What were the results?

The email journey was exactly what they needed. It was written using juicy tongue-in-cheek jokes while also showcasing their professionalism and knowledge.