Who is the client?

I know what you’re thinking. How do I know you’ve written a blog for a PR agency if you won’t tell us who they are? You’ll just have to trust me. And you can trust that if you want me to write a blog for your brand and not tell anyone who you are, I’m gonna do just that. Your outsourcing secrets are safe with me!

Why did they hire me?

While this PR is super big and professional, they often spend so much time working on projects for their clients that they don’t often have any time left for their own marketing. They saw that I’ve worked with plenty of other PR, design and marketing agencies before, and hired me for my experience and creativity.

How did I approach the project?

The team wanted a fun and interesting blog that talked about the history of PR, while also appealing to clicks through the power of SEO. They wanted the blog to match their ultra-professional style. I researched the info I needed and created a blog that would also target their key B2B demographic.

What were the results?

The blog was fun to write and fun to read. It was well-researched, included lots of lovely SEO goodies, and got them a couple of new ongoing clients too. Don’t you just love it when that happens?