Ghostwriting a Forbes Article for a PR agency

A well-established PR agency contacted me to ghostwrite an article for them to be published in Forbes.

Who is the client?

I know what you’re thinking. How do I know you’ve written a blog for a PR agency if you won’t tell us who they are? You’ll just have to trust me. And you can trust that if you want me to write an amazing article for your brand and not tell anyone who you are, I’m gonna do just that. Your outsourcing secrets are safe with me!

Why did they hire me?

While this PR is super big and professional, they often spend so much time working on projects for their clients that they don’t often have any time left for their own marketing. They saw that I’ve worked with plenty of other PR, design and marketing agencies before, and hired me for my experience and creativity.

How did I approach the project?

The team wanted an impressive article that would set them apart from other agencies, for publication in Forbes. They wanted the blog to showcase their knowledge while maintaining their ultra-professional style. I researched the info I needed and ghostwrote an article that was perfect for an established publication like Forbes.

What were the results?

The blog was well-researched, and compelling and included an ultra-clickable headline. The PR agency later wanted a few more articles for Forbes, giving them around 8 hours a month back to use for their own clients.

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